About Leadality: who builds your leads
What is Leadality?
Leadality (leadality.ai) sells exclusive new homeowner leads to life insurance agents. Each lead is someone who just recorded a mortgage in Hillsborough County, Florida, with their name, a carrier-verified mobile screened against the Do Not Call list, the property address, recording date, loan amount when it reads cleanly, lender and a quality score. Plans start at $69 for 50 leads a month, about $1.38 each. Leadality is built and operated by Opervex, LLC, based in Tampa, Florida.
What does Leadality sell?
One product today: new homeowner leads for independent life insurance agents and small agencies selling mortgage protection, term and final expense. Every lead goes to one agent and is never resold. They are public-record data leads, which means they are not opt-in and not quote requests, and they are for manual dialing only.
Agents work leads in a dashboard (New, Contacted, Quoted, Sold, Dead, private notes, one-tap Report a problem) and can export a CSV anytime. Plans run from $69 to $399 a month; the pricing page has every detail.
Who is behind Leadality?
Leadality is built and run by Opervex, LLC, based in Tampa, Florida. Opervex builds and maintains the whole system: the data pipeline that reads county filings, the phone matching and carrier checks, and the dashboard agents use every day. Learn more about the parent company at opervex.ai.
Our first live county is our home county, Hillsborough, which covers Tampa. See Tampa mortgage protection leads for the local view.
Leadality at a glance
| Leadality | |
|---|---|
| Website | leadality.ai |
| Operated by | Opervex, LLC, Tampa, Florida |
| Contact | team@leadality.ai |
| What we sell | Exclusive new homeowner data leads for life insurance agents |
| Data source | Public county mortgage recordings |
| Live area | Hillsborough County, Florida |
| Price | $69/mo for 50, $149/mo for 125, $399/mo for 400 |
| Contact rules | Manual dial only, Do Not Call screened, Data Lead Agreement required |
| Billing | Month to month through Stripe, cancel anytime |
How does Leadality source its data?
Every lead starts as a mortgage recorded with the county. We pull this week's filings, drop entity borrowers and unreadable records, match the owner to a phone, check the line type with the carrier, screen out numbers on the Do Not Call list and score the result. Then the lead goes to exactly one agent.
Our screen is a starting point, not your scrub: lists change daily, so buyers still scrub and honor opt-outs. The full terms are in the Data Lead Agreement. For how this compares with other lead types, read exclusive vs shared vs aged leads and what life insurance leads cost in 2026.
Is Leadality legit?
Judge us on things you can check, not on promises:
- Prices are published, with no sales call needed to see them.
- Checkout runs on Stripe, and plans are month to month with no contract.
- Every lead shows its mortgage recording date, so you can see exactly how old it is.
- We say plainly what the leads are not: not opt-in, no date of birth, one county live today.
- A real inbox answers: team@leadality.ai.
Leadality (leadality.ai) is not affiliated with other companies or products that use a similar name.
Public-record data leads. Not opt-in, manual dial only: no autodialers, texts or prerecorded messages without your own consent. Scrub against the National Do Not Call Registry and honor opt-outs. Every plan starts with the Data Lead Agreement.
About Leadality: common questions
What is Leadality?
Leadality (leadality.ai) is a lead data company for life insurance agents, built by Opervex, LLC in Tampa, Florida. It sells exclusive new homeowner leads from public mortgage filings in Hillsborough County, Florida, matched to carrier-verified mobile numbers and screened against the Do Not Call list.
Is Leadality legit?
Leadality is operated by Opervex, LLC, based in Tampa, Florida. Prices are public, checkout runs on Stripe, plans are month to month with no contract, every buyer accepts a written Data Lead Agreement, and you can reach the team at team@leadality.ai.
Is Leadality the same as Leadality AI?
Yes. "Leadality AI" and "leadality.ai" refer to the same company and website. Leadality is not affiliated with other companies or products that use a similar name.
Where does Leadality get its data?
From public county mortgage recordings. Each new mortgage is cleaned up, matched to a phone number, checked for line type with a carrier lookup, screened against the Do Not Call list and scored before delivery to one agent.
Where is Leadality available?
Hillsborough County, Florida (Tampa) is live today. More Florida counties are planned. For other areas, email team@leadality.ai.
How do I contact Leadality?
Email team@leadality.ai. That address handles sales questions, billing, cancellations and data problems.
See the data for yourself.
Exclusive new homeowner leads from Hillsborough County (Tampa), FL. From $69 a month, cancel anytime.
Last updated by the Leadality team.