New homeowner leads built from recorded mortgages
What are Leadality new homeowner leads?
Leadality new homeowner leads are people who just recorded a mortgage in Hillsborough County, Florida, delivered to one agent only. Each lead has the owner's name, a carrier-verified mobile with its line type (screened against the Do Not Call list), the property address, the recording date, the loan amount when the filing reads cleanly, the lender and a quality score. Plans start at $69 for 50 leads a month (about $1.38 each) and drop to $1.00 a lead on the 400-lead plan. These are public-record data leads for manual dialing, not quote requests.
What is in a new homeowner lead?
| Field | What it tells you |
|---|---|
| Owner name | The borrower on the recorded mortgage, cleaned up from the county's last-name-first format. |
| Mobile number with carrier line type | A phone matched to that owner, checked with a carrier lookup so you can see mobile, landline or VoIP before you dial. |
| Property address, city and ZIP | The home the mortgage was recorded against. Useful for local rapport and for your own territory planning. |
| Mortgage recording date | The day the county recorded the filing, so you always know exactly how old the lead is. |
| Loan amount (when the filing reads cleanly) | The mortgage amount from the filing, which gives you a starting point for coverage. Left blank instead of guessed when it doesn't read cleanly. |
| Lender | Who holds the note. Handy context when the homeowner asks how you found them. |
| Quality score | Our 0 to 1 rating of how complete and contactable the record is, so you can work the strongest leads first. |
- Phone
- (813) ***-**41mobile
- Do Not Call
- Not on the National Registry
- Address
- 4*** W S****** Ave, Tampa, FL 336**
- Filed
- Recorded this week4 days ago
- Loan
- $3**,***
- Lender
- R****** Mortgage
- Quality
- 0.86
Where do new homeowner leads come from?
Pull this week's filings. We collect new mortgage recordings from the Hillsborough County, Florida public records as they post.
Filter the junk. Entity borrowers (LLCs, trusts, companies), unreadable names from scanned documents and bogus loan amounts are removed. A bad name is worse than a missing lead, so those records never ship.
Match a phone to the owner. Each remaining owner is matched to a phone number using their name and the property address.
Check the line type with the carrier. A carrier lookup tells us whether the number is mobile, landline or VoIP, and that line type is printed on the lead.
Screen out Do Not Call numbers. Each matched number comes back with a Do Not Call result, and we deliver numbers that are not on the list.
Score and deliver. Each lead gets a quality score and lands in one agent's dashboard. It is never sold to anyone else.
Real numbers from our August 2026 Hillsborough batch: about 91% of ready records matched to a phone, about 61 to 67% of those numbers came back as mobile lines, and about 86% of those mobiles were not on the National Do Not Call Registry. We publish this so you know what the funnel looks like, not just the shiny end of it.
Everything starts from a public filing that anyone can look up at the county. What you pay for is the work on top of it: cleaning the names, matching a phone, checking the line, screening out Do Not Call numbers and keeping each lead to one agent.
How fresh are new homeowner leads?
Mortgage protection and term conversations land best while the closing is still fresh: the homeowner just signed a loan, the payment is new and the question of what happens to the house is easy to raise. Every lead shows its mortgage recording date, and the dashboard counts the days since filing, so you never have to take our word for how old a lead is.
Compare that with aged leads that sit for weeks or months and get resold along the way. Our breakdown of exclusive vs shared vs aged leads walks through the tradeoffs on price, age and competition.
Who are new homeowner leads for?
Independent life insurance agents and small agencies who dial. If you sell mortgage protection, term or final expense, are licensed in Florida and make your own outbound calls, this list is built for you. A new mortgage is a natural opener for mortgage protection leads and term conversations, and a Tampa-based agent can work a Hillsborough County lead file with real local knowledge.
Final expense agents can work it too. The file is not filtered by age (no date of birth is included), so ask age early and move to term or mortgage protection when it fits.
Captive agents should check their carrier's rules on outside leads before buying. Many captive carriers restrict them.
Not a fit: teams that need to load leads into an autodialer, AI voice or texting campaign. These are manual dial leads.
What does working a lead look like?
- Mark every lead New, Contacted, Quoted, Sold or Dead, and filter the list by stage.
- Private notes on each lead, visible only to your agency.
- Tap to call from your phone, with the line type shown next to the number.
- Search by name, phone, city or ZIP.
- Report a problem in one tap: bad or disconnected number, wrong person, asked not to be contacted, deceased, duplicate, not interested or already insured. A do-not-contact report adds the number to our suppression list right away, and every report feeds back into the data.
- CSV export of your leads whenever you want a copy.
How do new homeowner leads compare to other lead types?
| Leadality new homeowner | Aged or shared | Direct-mail MP | Exclusive web or real-time | |
|---|---|---|---|---|
| Price per lead | $1.00 to $1.38 | $0.25 to $4.50 | $25 to $60 fresh | $13 to $150 |
| Age at delivery | Days from recording | Weeks to months | Depends on mail cycle | Minutes to hours |
| Sold to | One agent, never resold | Often several agents | Usually one agent | Varies by vendor |
| How the contact happened | Public record, no response | Varies | Homeowner mailed back a card | Homeowner filled out a form |
| How you can contact | Manual dial only | Varies by source | Varies by source | Per the consent captured |
Market ranges are typical published prices as of October 2026 and vary by vendor. See what life insurance leads cost for the full breakdown.
What are the honest limits?
- Not opt-in. The homeowner did not ask to hear from you. Expect fewer appointments per 100 leads than you would get from opt-in leads that cost many times more.
- No date of birth or age. You confirm age on the call.
- One county today. Only Hillsborough County, Florida is live, so volume follows how many mortgages record there each week.
- Manual dial only. No autodialer, prerecorded or AI voice, ringless voicemail or texts without your own consent.
- Our Do Not Call screen is not your scrub. Lists change daily, so you still scrub against the National Do Not Call Registry, honor opt-outs and call within allowed hours.
- Some fields can be blank. When a loan amount doesn't read cleanly we leave it empty rather than guess.
The full terms are in the Data Lead Agreement, which every buyer accepts before the first lead is shown.
How much do new homeowner leads cost?
Public-record data leads. Not opt-in, manual dial only: no autodialers, texts or prerecorded messages without your own consent. Scrub against the National Do Not Call Registry and honor opt-outs. Every plan starts with the Data Lead Agreement.
New homeowner leads FAQ
What are new homeowner leads?
New homeowner leads are people who just recorded a mortgage on a home. Leadality builds them from public county mortgage filings in Hillsborough County, Florida, matches each owner to a carrier-checked mobile number, screens out Do Not Call numbers and delivers each lead to one agent only.
Are Leadality new homeowner leads opt-in?
No. They are public-record data leads, not opt-in and not quote requests. The homeowner did not ask to be contacted, so they are for manual dialing only. Every buyer accepts the Data Lead Agreement before seeing leads.
How old are the leads when I get them?
Days old, not weeks. Leads come from this week's county mortgage filings, and every lead shows its recording date so you can see the age yourself.
Are the leads exclusive?
Yes. Each lead goes to one agent and is never resold or shared with another buyer.
Do the leads include date of birth or age?
No. Date of birth and age are not included. Most agents confirm age in the first minute of the call.
Which areas do you cover?
Hillsborough County, Florida (Tampa) is live today. More Florida counties are planned. For another area or custom volume, email team@leadality.ai.
Can I load these leads into an autodialer or text them?
Not without your own consent from the homeowner. Data leads are manual dial only: no autodialers, prerecorded or AI voice, ringless voicemail or texts. You also scrub against the National Do Not Call Registry and honor opt-outs.
How much do new homeowner leads cost?
Plans run $69 a month for 50 leads, $149 a month for 125 leads, $399 a month for 400 leads. That works out to $1.38 down to $1.00 per exclusive lead. Cancel anytime.
Can captive agents use these leads?
Check your carrier's rules first. Many captive carriers restrict outside leads. Leadality is built for independent agents and small agencies licensed in Florida.
Want to know who is behind the data? Read about Leadality.
Call new homeowners while the closing is fresh.
Exclusive new homeowner leads from Hillsborough County (Tampa), FL. From $69 a month, cancel anytime.
Last updated by the Leadality team.